Although I have published many posts about PPV, most of them are techniques and case studies. I have recently received many questions from my readers about how to start running the PPV campaign. This makes me realize that my blog should have posted a basic guide for beginners. So, this post, I am going to wrap up all steps you need to create your first PPV direct link campaign.
This is the first step you have to do. DON’T choose offers just because you like them. Research the statistics and demographics of the offers first. I usually start by checking the website ranking and take a look at the offer’s landing page. Alexa and Similarweb are good tools to handle this job. Furthermore, I prefer the lead generation offers which are easier to convert than the offers that require people to pay. PPV naturally works well with this kind of offer, so I recommend you start from this. Another good way to select the offer is asking your affiliate manager. He or she usually knows which offers perform good at the moment. Many times, I get the offer list from my AM and select a couple of offers to promote without checking the landing page.
PPV targets are basically a website URL. If you want your offer’s landing page to show up on Amazon.com, then your PPV target is Amazon.com. It’s as simple as that. The easiest way to find the profitable keywords is using Skrayp. You can get many keywords just in few clicks. Another way is simply finding websites that are related to the selected offer. You can use the offer’s URL search in Google or Similarweb. They will return to you with many related sites. Anyway, if its ranking is not good enough, there will be no results from Similarweb. In this case, you have to find the top site that is related to your chosen offer first. For example: if you promote a not-so-well-known senior dating offer, you might use another famous senior dating site like seniorpeoplemeet.com to search for related sites on Similarweb. Collect 10 to 20 targets for the first run.
After you have the offer and a list of targets, the next thing to do is set up the campaign in your tracking software. There are two recommended tools which are Prosper202 and CPVLab. Set up the campaign in there and you will get the tracking link which is needed in the next step.
When you get a tracking link, what you need to do next is create the campaign in the PPV traffic network. There are three major PPV networks I recommend, which are TrafficVance, LeadImpact, and 50onRed. These three networks have good traffic quality. Some of you (including me) might find that the traffic quality through LeadImpact is not as good as it was two to three months ago. Anyway, I just reactivated some of my profitable campaigns through LeadImpact and found it works now. Select one PPV traffic source to start. Add your tracking URL and targets to your campaign. Now our campaign is ready to run!
Most of the time, you will take a loss at first because we don’t know whether the targets we’ve chosen work or not. We need to collect the data to decide that. After we have enough data, we can determine which are good or bad. From there we must weed out the bad targets from your campaign. There are many formulas to determine the target’s performance. What I usually do is just set the limit spending for each target based on the offer’s payout. I always remove targets that consume the advertising cost of half of the offer’s payout but gives a single conversion.
When you find the profitable offer, the next step is to scale up and make more money from the existing offer. There are many ways to scale up the campaign. The first thing I recommend is to add the variations of the profitable targets to your campaign. You can extract the targets into variations by using a PPV Target Generator. The second way is to duplicate your campaign in other PPV networks. This helps you scale up your campaign easily. Another method is to add other related targets to your campaign. I recommend you find more targets based on the profitable ones you have because they likely have the same audience.
The last step is to perform a split test to find a better offer. Sometimes your traffic might not work well with the current offer so we need to split the traffic with other similar offers. Find just two to three offers to split test at a time because the traffic might not be enough if the number of offers is too great.
These are all basic steps you can follow to create your PPV campaign. I recommend to start with the direct link first because it’s the easiest method you can use to make money from PPV. Get your feet wet and be familiar with the process before going to the next level. I hope you get some ideas and are able to start building your first campaign. If you have any questions, post it in the comment box below or submit the question in the Ask Bank page. See you in the next post!
Bank has been working in the affiliate marketing industry since he was an undergrad in 2008. His favorite traffic source is PPV (Pay-Per-View). In 2013, he started sharing his journey on this blog AlcheBank.com and developed AffLanders.com to help people create PPV landing pages.
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