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The Complete Steps To Running a NEW PPV Campaign

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Although I have published many posts about PPV, most of them are techniques and case studies. I have recently received many questions from my readers about how to start running the PPV campaign. This makes me realize that my blog should have posted a basic guide for beginners. So, this post, I am going to wrap up all steps you need to create your first PPV direct link campaign.

Step 1: Select the Offers from the Network

This is the first step you have to do. DON’T choose offers just because you like them. Research the statistics and demographics of the offers first. I usually start by checking the website ranking and take a look at the offer’s landing page. Alexa and Similarweb are good tools to handle this job. Furthermore, I prefer the lead generation offers which are easier to convert than the offers that require people to pay. PPV naturally works well with this kind of offer, so I recommend you start from this. Another good way to select the offer is asking your affiliate manager. He or she usually knows which offers perform good at the moment. Many times, I get the offer list from my AM and select a couple of offers to promote without checking the landing page.

Step 2: Collect the PPV Targets

PPV targets are basically a website URL. If you want your offer’s landing page to show up on Amazon.com, then your PPV target is Amazon.com. It’s as simple as that. The easiest way to find the profitable keywords is using Skrayp. You can get many keywords just in few clicks. Another way is simply finding websites that are related to the selected offer. You can use the offer’s URL search in Google or Similarweb. They will return to you with many related sites. Anyway, if its ranking is not good enough, there will be no results from Similarweb. In this case, you have to find the top site that is related to your chosen offer first. For example: if you promote a not-so-well-known senior dating offer, you might use another famous senior dating site like seniorpeoplemeet.com to search for related sites on Similarweb. Collect 10 to 20 targets for the first run.

Step 3: Setup the Campaign in Your Tracking Software

After you have the offer and a list of targets, the next thing to do is set up the campaign in your tracking software. There are two recommended tools which are Prosper202 and CPVLab. Set up the campaign in there and you will get the tracking link which is needed in the next step.

Step 4: Set Up the Campaign in the PPV Traffic Network

When you get a tracking link, what you need to do next is create the campaign in the PPV traffic network. There are three major PPV networks I recommend, which are TrafficVance, LeadImpact, and 50onRed. These three networks have good traffic quality. Some of you (including me) might find that the traffic quality through LeadImpact is not as good as it was two to three months ago. Anyway, I just reactivated some of my profitable campaigns through LeadImpact and found it works now. Select one PPV traffic source to start. Add your tracking URL and targets to your campaign. Now our campaign is ready to run!

Step 5: Basic Strategy to Cut Loss Your Campaign

Most of the time, you will take a loss at first because we don’t know whether the targets we’ve chosen work or not. We need to collect the data to decide that. After we have enough data, we can determine which are good or bad. From there we must weed out the bad targets from your campaign. There are many formulas to determine the target’s performance. What I usually do is just set the limit spending for each target based on the offer’s payout. I always remove targets that consume the advertising cost of half of the offer’s payout but gives a single conversion.

Step 6: Scale Up Your Campaign to Make More Money

When you find the profitable offer, the next step is to scale up and make more money from the existing offer. There are many ways to scale up the campaign. The first thing I recommend is to add the variations of the profitable targets to your campaign. You can extract the targets into variations by using a PPV Target Generator. The second way is to duplicate your campaign in other PPV networks. This helps you scale up your campaign easily. Another method is to add other related targets to your campaign. I recommend you find more targets based on the profitable ones you have because they likely have the same audience.

Step 7: Find a Better Offer By Split Testing

The last step is to perform a split test to find a better offer. Sometimes your traffic might not work well with the current offer so we need to split the traffic with other similar offers. Find just two to three offers to split test at a time because the traffic might not be enough if the number of offers is too great.

These are all basic steps you can follow to create your PPV campaign. I recommend to start with the direct link first because it’s the easiest method you can use to make money from PPV. Get your feet wet and be familiar with the process before going to the next level. I hope you get some ideas and are able to start building your first campaign. If you have any questions, post it in the comment box below or submit the question in the Ask Bank page. See you in the next post!

About the Author Bank

Bank has been working in the affiliate marketing industry since he was an undergrad in 2008. His favorite traffic source is PPV (Pay-Per-View). In 2013, he started sharing his journey on this blog AlcheBank.com and developed AffLanders.com to help people create PPV landing pages.

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Leave a Comment:

25 comments
Jexmond says February 8, 2015

Thank you Bank! is it good if I can split test a landing page with direct linking for initial testing for ppv campaign ?

Reply
    Bank says February 8, 2015

    Did you mean split test the offers? I think you mean the offers not the landing page because you said about direct link.

    Anyway, you can start split testing in the initial test but remember that, don’t rotate traffic to too many offers.

    Reply
      Jexmond says February 9, 2015

      Oh, sorry it was my mistake. What i meant was

      for example:

      1 offers

      but at the same time i split test 3 landing pages with different styles + some % to direct linking

      Is this okay for initial test ? do you practice this way ?

      Thank you Bank!

      Reply
        Bank says February 9, 2015

        I think it’s better to start only direct link first. If it works, then move to landing page. The objective to do the direct link is to test whether the offer works. Then, we will scale up and make more stable earning with the landing page.

        Reply
          Jexmond says February 10, 2015

          Ah, thank you Bank ! =)

          Reply
          Jexmond says February 10, 2015

          Hey Bank, I have 2 more questions to ask from you.

          1. During Step 5: would you mind explain more about “enough data” ? like how do you consider that a campaign has significant data before you go to the next step ?

          2. Under which step will you start testing with landing pages ?

          I’m still strugling looking for a profitable campaign for half a year and still looking =S

          Thanks!

          Reply
Tinkie says February 8, 2015

Great post, thank you. If we use direct link, and no conv, does it mean offer is suck? Or it’s not 100% and we have to test with LP for sure.

Reply
    Bank says February 8, 2015

    No. It might be because of your keywords. Direct link still works if you do it the right way.

    Reply
      suho says February 8, 2015

      what is the right way?

      Reply
        Bank says February 9, 2015

        You’ll find out when you make first profitable campaign 😉

        Reply
suho says February 8, 2015

Im in the fase of launching my first ppv campaign.. i got the most problems with selecting the offer. I found one with a payout of 2.40 usd, on email submit.. but the network epc is 0,07…. it is quite low.. however i know that this metric isnt the only thing to consider it scares me that it will not convert and i waste my money

can you give tips on picking a good offer? or do you think every offer can be profitable with the right targeting and optimalisation?

Reply
    Bank says February 9, 2015

    The easiest way to pick good offers is to ask your AM. If you want to find by yourself, research it using Alexa or Similarweb. Not all offers are profitable.

    Reply
      Ramon Elias says October 4, 2015

      Hi Bank! Nice posts.. I wonder why do you research an offer using Alexa? I tought that we use Alexa to research our offer’s targets…

      Thanks in advance!

      Reply
        Bank says October 17, 2015

        We can use Alexa to research both offers and targets 🙂

        Reply
Bank says February 10, 2015

@Jexmond Sorry I can’t add more reply in the previous comment. I’ll answer your questions here.

1. During Step 5: would you mind explain more about “enough data” ? like how do you consider that a campaign has significant data before you go to the next step ?

It depends on the offer’s payout. I usually determine the target when it receive enough amount of traffic. Well how much is enough? You have to define how much you want from one conversion. In many case, I want to get at least half amount of the payout back.

For example, let assume that the offer’s payout is $5. If I spend ads cost for one target for $2.5 but it gives me no conversion, I’ll remove it out from my campaign. If it has a conversion, I’ll keep it running.

2. Under which step will you start testing with landing pages ?

I’ll test the landing page when I’m sure that the offer works. Let say it gives me 20-30 conversions since start. I’ll consider to do the landing page.

Reply
    Jexmond says February 11, 2015

    Hey Bank, that’s brilliant thanks for helping newbies and keep it up the good work =) *cheers*

    Reply
ngolim82 says February 11, 2015

Hi Bank,

Do you have the better way to monitor the targets. I’m having hard time looking at 100s of target for 1 campaign at one time. Do you use the export report function from the cpvlab?

Reply
    Bank says February 11, 2015

    I usually use just the report in my CPVLab to track my data. Rarely export the csv file. I think 100 targets for one campaign is not difficult to analyze because not all targets receive much amount of traffic.

    I have more than 1,000 campaigns in my CPVLab. When I check the data, I’ll sort the campaigns by the number of views first. Then, check profit and loss. CTR. If there are any campaigns that make loss or have too low CTR, I’ll go to see what went wrong. For the profitable campaigns, I’ll check target detail just once a week. Keep them runs.

    Reply
      ngolim82 says February 12, 2015

      Hi Bank,

      This is what I do exactly, its just bit time consuming and I wonder if there is one way for CPVlab to postback the conversion to TV and 50onred. It will be very helpful.

      Do you feel that ppv is relatively unstable? I can get hundreds of dollars daily and it can suddenly disappear overnight, even with the same targets and bids. This has not happens in Bing or Adwords. I have small success in Pay Per Lead, but less in pay per sales offer in ppv, due to the bid competition. Some targets i’m bidding like 0.80 to 1 dollars per pop (proxy bid), which eats up mos of the profits.

      Reply
        Bank says February 12, 2015

        You can add postback URL from CPVLab to the offer you’re promoting in CPA Network. The postback URL is like this http://xxxxxxxxxxxx.com/adclick.php?subid=#s2#

        Yes, it’s unstable. You have to accept this because it’s part of the game. Instead of checking the conversions and summarize the earning everyday, I change myself to check stats for the whole week. 1-2 days loss is acceptable if the whole week give me positnive ROI.

        I found this problem in Bing too but I think that it’s because of the banner blindness problem. Anyway, I’m not sure about that since I’ve not done much about PPC.

        Reply
Saylien Brown says March 2, 2015

Think the major problem I have is choosing a reliable tracking script. I’m one who likes to have total control over any PHP script that I rely on for my earnings. Having it installed on my own servers is important. Prosper202 works, but not being able to clear/reset test stats bothers me. I use XtremeConversions (First tracking script to hit the market) for most of my tracking needs now. Can you recommend any good stand-alone PHP scripts to track conversions and split test using PPV?

Reply
    Bank says March 2, 2015

    I’m not sure about that but I have been using CPVLab for a long time and don’t have much problem about it. I just heard that Prosper202 has problems about collecting data from my friend recently.

    Reply
Sam says October 8, 2015

Hi Bank, I’ve been doing some direct linking campaigns but I see that I’m losing a lot of visitor because of my tracker even though I have a VPS. Is it better to direct link using the CPA network’s link and track with a conversion pixel from my PPV network?

Thanks Bank, for your advice in advance 🙂

Reply
    Bank says October 17, 2015

    Nope. Always use your own tracking software.

    Reply
dany vecsler says March 8, 2016

hi bank, i bought your ppv profit system course and i see you recommend working with 2 tracking softwares prosper202 and cpv. those softwares are very heavy and need an expensive hosting which i cant afford now as a begineer. what is your advice for me for tracking my campaigns in other ways . thank you for your answer

Reply
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