eCom business is now very popular in the Internet marketing industry.
In this post, I’ll tell you to start your very own eCommerce business quickly, in a few short steps. I’ll try to streamline everything as much as possible so you can get started. I won’t include more complex steps like email marketing, advanced theme setup, customer services, etc. These are not necessary when you get started. You can do them later, after you get a few sales.
For now, let focus on just the essentials:
The first useless thing that most people spend most of their time on when they get started is overthinking their brand or website name. I know it’s important to build your brand, but not when you’re getting started.
You haven’t got any sales yet. Focus on what to sell first!
So, let’s go to famous marketplaces like AliBaba, Amazon, eBay, Etsy, etc, to discover what kinds of products people like to buy. Browse through the product sections as much as you can, and learn what people are saying about various products in the product review section.
You can start out by selling products related to your occupation, hobby, pets, and so on. List 4-5 niches in your broad market, and 2-3 products in each niche you’re interested in.
This is the first step. Just find products to test to see whether they can be sold or not. Don’t spend much time of thinking about your brand name. You can change it later if you don’t like it.
Get your feet wet!
The second step is to build your online store as fast as you can. Don’t waste time building your website manually. Many services allow you to launch your online store fast. Use them.
I personally recommend Shopify. I’ve been using them for over a year. I find it very easy to create a store, manage orders, and take advantage of the many marketing apps they provide right off the bat.
No programming knowledge is needed to build a Shopify online store.
Don’t spend much time making the website look pretty. I’ve seen many people spend countless hours thinking about the website name, building the website, and trying to make the website beautiful and feature-rich.
It’s not important to do that. Honestly.
What you must do is try to make your product page clean and contain only the information customers need to know. Place the “Buy” or “Add to Cart” and the product image above the fold (i.e., on the screen at the same time).
You need to make people know what this page is about and what they have to do if they want to buy your product.
You can check our some good product pages on Teespring. It’s a good example. There’s just the t-shirt image on the left side and a product description on the right side, along with the “Buy it now” button. All elements are above the fold. No page scrolling needed.
The theme I use is the Minimal theme. It’s a free theme on Shopify. This theme’s product page is pretty much the same as Teespring’s.
You don’t need to use a paid theme yet. Again, you can get one later if you feel you need it.
Now let’s make a few sales.
Now, the basic components of your website should be ready. The next thing to do is to add products to your store.
First, create collections for each product. The collection could be the name of the niche you select. For example, if your product is a Nurse T-shirt, your collection name might be “Nurse”. Then, add all the products you researched in the first step to each collection you create.
Make sure that the image of product looks good. It’s one of the first things people will see when they open the product page. The product’s title should be attractive, too. You don’t need to include the product code, which people don’t understand. Just make it clear what product it is.
If you select the products to sell from AliExpress, the product description might be very long. Select only the important things that people should know about the product. Make it short, because few people will read it. Also, include the call-to-action text, like “Click The Button Above To Get Yours” to make people take action quickly.
Your store is now ready to open. It’s time to promote it to the world!
You can use any traffic sources you want to attract people to your store. I recommend you to start with Facebook Ads, because it’s easy to target the audience you want to reach.
If you use Facebook Ads, make sure you install the Facebook Pixel correctly. If you don’t, you won’t know how your ads are performing.
Start with the Post Engagement objective first to find what people think about your products. Select your target audience using Interests. You can use Facebook Audience Insights to see the demographics of each Facebook Interest. Then start running the ads, and see which products or ads work.
As this is only a basic guide, I won’t go into much detail about Facebook Ads. I don’t want you to get overwhelmed with too much information. Try to understand the basics and launch your store first.
These are all the steps you need to take to launch your first eCom business. Remember that the important thing to do first is to find products that can actually be sold. Try to run the ads as quickly as you can.
Don’t spend much time on non-essentials. The faster you can find a profitable niche, the faster you can be successful in this business.
Bank has been working in the affiliate marketing industry since he was an undergrad in 2008. His favorite traffic source is PPV (Pay-Per-View). In 2013, he started sharing his journey on this blog AlcheBank.com and developed AffLanders.com to help people create PPV landing pages.