I have received many messages about how to create winning PPV campaigns. There are many approaches, but for me the most important is split testing. Some of you may or may not know what this is all about, so let me first explain.
Split testing is basically a method to rotate the same traffic to many landing pages, products or offers in order to measure which one performs best. For example, there are many interesting auto insurance offers. How do we know which one we can make money from? It difficult to decide, right? We need to test and see.
As there are many ways we can do split testing, I’ll focus only on what I’ve done specifically with PPV. Also, we do both direct linking and landing pages, so let start with what we need to consider when we do direct linking first.
Before doing this, make sure you know:
You may read my old posts here, Discover how to find profit PPV targets! and Which offers work well with PPV Traffic?. They contain fundamental knowledge you should know when you want to make money from PPV. I’ve also wrote on this in more detail in my eBook, PPV Game Killer, as well, so check it out.
This is the flow of traffic of a normal direct linking campaign:
If you don’t know, direct linking is the easiest way to make money from PPV. Just select a product or offer you want to promote, set it up in your tracking software, and put a tracking link to your campaign in the PPV networks. All done.
But this is not good enough. As I told you, we never know which offer performs well until we test it. If you send traffic to only one offer and it doesn’t convert, it’s difficult to know whether the problem is from the targets or the offer. That’s why we should change our flow of traffic into this way:
This is the flow when we split the traffic to many offers. Select a couple of similar offers and paste them to your campaign. This can be done easily if you use CPVLab. If you use Prosper202, ask your programmer to write a piece of code to rotate those links. Once your campaign runs, just wait and see the results.
If you do the direct linking method, there are two main things you need to consider: the targets and the offers.
When you determine which targets are good or bad, you need to check the point at which you will cut your losses. I usually remove the target when it costs half of the offer’s payout and gives no conversion. For example, if the offer’s payout is $5, I’ll remove those targets that spent $2.5 but made zero money. This is how I cut losses when I send traffic to just one offer.
If you rotate traffic to many offers, make sure the amount from each traffic to each offer is enough. I usually double the loss-cutting point if I split the traffic to two offers. For example, if I send traffic to two offers that have a $5 and $5.5 payout, I’ll increase the cost per conversion from $2.5 to $5 in order to make sure that this target has enough traffic for these two offers. If you split the traffic to three offers, triple it.
After you consider the targets, the next thing is the offer. It’s pretty similar to the way we determine the targets. I usually decide whether the offer is good or bad after it receives the traffic from the top 5-10 keywords that provide high traffic volume. We need to set the budget for each offer. For example, again, if the payout is $5, I’ll judge the offer when my top 5-10 targets spent $2.5 on the offer each. If it makes no money, I’ll change the offer. This will cost $20-30 for one offer.
Anyway, if the payout is very high, like $20-50, DON’T set the budget to $200-$500. That’s too high. I usually set the budget for this kind of offer to $100 because it gives enough traffic (6,667 views). A good offer MUST give some conversions from this amount of traffic.
SPLIT TESTING IS ALL ABOUT MATH
This is what we need to know when we do split testing for a direct linking campaign. It’s not too complex. Just select good targets and offers and do the math. Always set the budget for each offer and the max cost per conversion for each target.
Anyway, remember that split testing doesn’t always give good results even though you test many offers. It also depends on how you select the targets and offers. I have done many campaigns and had only 20-30% of them win. This is a normal rate when you make money from paid traffic. Anyway, overall, it’s profit.
Landing page split testing is much more complex than this because there are more elements to be concerned with such as headline, pictures, button, etc. I’ll write about landing page split testing in the next post.
Bank has been working in the affiliate marketing industry since he was an undergrad in 2008. His favorite traffic source is PPV (Pay-Per-View). In 2013, he started sharing his journey on this blog AlcheBank.com and developed AffLanders.com to help people create PPV landing pages.