I bet many people are familiar with the situation when your top offer stops converting. In fact, affiliate marketing is a rollercoaster ride. Campaigns are often up and down affairs. For a while, an offer might generate $1,000 a day, but then stop firing for no apparent reason. Sometimes, the conversions return for no reason, too. I’ve been in this situation several times – and here are five things I do when it rears its ugly head.
The first thing I usually do is check the offer’s landing page. When I find the winning offer, I visit the landing page again and screen-capture the page. I’ll save this picture in my “top offer” folder. If it drops significantly, I’ll check the landing page again. Most of the time I find that the advertiser just wants to switch the traffic up a bit to optimize click-through rates, conversion rates, or whatever. This might affect our own conversion rate.
Anyway, there are many times when the landing page isn’t updated, but the conversions disappear. This has annoyed me often, because I send traffic from the same sources to the same targets, but the results get worse. I’ll explain what I do when this problem occurs in the next step.
If nothing changes on the offer’s landing page, the advertiser or CPA network might scrub your leads. Your leads might not be quality ones. If the advertiser can’t make money from your lead, they may not pay for some of the conversions you make. Yes – sometimes they just scrub to make more money, too.
So, what to do in this situation? I usually split some traffic to the same offer in other networks. There are many CPA networks out there. You don’t need to stick with just one network. If the offer stops converting in your current network, try to steer traffic to the same offer in another network. It might give you a better conversion rate.
If the first and second methods don’t work, it’s time to look for a new offer, because your winner might be dead. I suggest you find a similar offer in the same niche. For example, if your old winning offer was “Senior People Meet”, which is a dating offer for elderly people, you might rotate all your traffic to another senior dating offer like “Our Time” or “Single Parent Meet”. Or, if you made lots of money from the Garcinia offer but it’s dying, try another Garcinia offer or another weight-loss product. There are many weight-loss offers on CPA networks.
Most of the time, traffic from the same demographic works well with other, similar offers.
The next thing is to limit how often users see your offer. I’ve found that people don’t pay attention to this number. Most of them use just the default number the traffic source provides, which is one day. This means your offer will be shown to the same visitors, every day. Think: if you see a popup offering you the same product every day, what will you do? You’ll close it immediately. So why not show your product to visitors just once every three or four days? Allow them time to make a decision or to forget the deal. They might be interested next time you make the offer.
This tactic also helps your offer be seen by many visitors, too. If the frequency cap is just one day, the same visitors might see the same product every day. But if you limit how often the visitors see your offer, the traffic network will send your deal to other new visitors. I always set my frequency cap to more than three days for every campaign.
Sometimes, it’s just not the right time for the offer. For example, people won’t shop during the first week of the new year, so conversions in the shopping niche might drop. I was in this situation before, and didn’t know what to do. I rotated my traffic to other, similar offers, but it didn’t work. So I just stopped worrying about it. Maybe people were traveling, I thought. So that’s what I did. And when the storm passed, the conversions were back.
These are the five things I usually do when my top offers stop firing. Don’t panic when you encounter this situation. It’s no fun riding out the ups and downs of this business. But the good thing is that your earnings can be almost limitless. Just keep doing, and never give up. Sure, some offers will die. But it’s not the end of the world.
Bank has been working in the affiliate marketing industry since he was an undergrad in 2008. His favorite traffic source is PPV (Pay-Per-View). In 2013, he started sharing his journey on this blog AlcheBank.com and developed AffLanders.com to help people create PPV landing pages.